By now, most of the general pubic has jumped onto the social media train. You have a Facebook account. You follow people on Twitter. You make connections on LinkedIn. You watch videos on YouTube. So on and so forth. How many times while using these social networks have you ever thought you would get something out of it? Probably it that much, am I right?
What most people don’t realize is that socially connected brands want you to talk to them. They want you to tell the work about your likes and dislikes. Research shows that 85% of marketers believe that consumer insight is a top reason to be socially active. Businesses both large and small are monitoring their industries and brand to find their brand advocates (both positive and negative). By using the feedback they receive in social media, they are able to make improvements to their business and learn how to crisis manage in a faster timeframe. They can also use the information to solicit their fans to help create buzz around product launches and other events.
How do I get noticed by these companies? Start talking about them! For me, it’s easiest to do @mention shout outs and use hash tags on Twitter. See my two examples below:
Facebook is a little more difficult to get the attention of a company when you just post a status message. To really get the attention, comment on the fan page or checkin through Facebook Places. One local place that does this well is Junebug’s Cupcakes. I recently posted a brief review of some cupcake bakeries in Dayton and my sister shared my blog post on their wall. My blog post probably sent a good amount of traffic over to their website and by sharing, we let them know that we like their food. In return, I get some referrals back from fans on their page and an increased chance that next time I visit their bakery, they might recognize me which may result in some fantastic cupcake deals.
The important thing to remember is not every company will respond to your shout outs – and that’s okay. I would never encourage anyone to start talking about certain brands just because they give freebies. I would encourage others to talk about or endorse certain brands because of their responses on social media. I think that shows that a company understands its audience and really listens to them. It allows customer service to be at a whole new personal level. And in the end – isn’t that what we all really want – to be known as a face with a name and not just a number?